There is a great demand for products with a more natural Conversational UI (conversation interfaces), e.g. text-based as chatbots via websites and Messenger or voice-based Voice Assistants such as Siri (Apple) and Alexa (Amazon). There is a big difference in the user interface in these types of chatbots, so it requires an in-depth knowledge to get the most out of the specific user interface – especially the text-based platforms, which include menus, buttons and illustrations.

By focusing on the users, we find the right tone-of-voice and personality for your brand, which suits your existing communication, language use and the strategic goals we want to achieve. It is an opportunity to achieve a recognizability of your brand with your users, which seems credible, authentic and which creates a closer relationship. In some cases, we invent a fictional character for your chatbot that has a friend-like jargon, thereby creating a strong gimmick and further distinguishing you from the competition.

Part of the prepared Conversation Design is the large Dialogue Tree, which gives the user all the knowledge and opportunities they need on an ongoing basis. There is always one or more clearly defined purposes, including dialogues, which support the various user journeys and which act as focal points in the conversation. Before a conversation seems natural to your users, a sea of flows and sequences is created from start to finish. Here we need an in-depth understanding of how we humans think and speak.

Copywriting is about writing texts that convince users to take a specific action. This is absolutely essential when we want to help users most optimally. Here we highlight just some of the many aspects that need to be included in the process surrounding the text constitution. At the same time, the number of texts is enormously high, as a lot of personalized user journeys must be made possible, as well as variations and small talk to achieve a more vivid feeling in the communication.